Our Leadership

Matthew Crossman

Matthew Crossman

President/Chief Operating Officer
 

Matthew Crossman joined Emergency Medical Care Inc. (EMC) as Chief Operating Officer (COO) in January 2024. As COO, Matthew provides leadership and direction for the day-to-day operations of the EHS Ambulance Operations system in Nova Scotia (ground/air/medical communications), as well as 811 Telecare for both Nova Scotia and Prince Edward Island.
 
Since joining Medavie in 2007, Matthew has held multiple positions including his immediate past role as Vice President of Operations for Medavie Health Services (MHS). He has served as President and CEO of Ambulance New Brunswick and held extensive leadership roles at Island Emergency Medical Services and Medacom Atlantic.
 
As a Canadian executive leader with national experience in health care, mental health and addictions, tele-health, communications and public safety, Matthew has over 24 years of industry experience across North America. Matthew is a licensed paramedic and has a Bachelor of Healthcare Administration from Dalhousie and Executive Masters of Business Administration from the University of Fredericton. He also holds an executive leadership certification from the Rotman School of Management. 
EHS Life Flight 2020 - NC1_8738

Paula Martell

Executive Director, Health Services, Risk Management and Compliance, TeleHealth, and LifeFlight Operations

Paula Martell is the Executive Director of Health Services, Risk Management and Compliance, Telehealth & LifeFlight Operations at EMC Inc. Prior to assuming the role of Executive Director, Paula was Program Manager for EHS LifeFlight. Paula’s previous portfolio included Performance & Development; however, with recent corporate restructuring she is now responsible for a broad corporate portfolio covering clinical services and education, risk management, patient safety and compliance. As well, Paula is responsible for Health & Wellness portfolio and two operations Telehealth and LifeFlight.
 
Paula has over 37 years’ experience as a medical practitioner as both a registered nurse and former paramedic, highlighted with specialized training and experience in areas of critical care, pre-hospital care and air medical transport.
  

In addition to her comprehensive clinical training, Paula completed a Masters of Business Administration degree in 2009, which also included specialized certificates in Fundamentals of Business, Advanced Business Management, and Advanced Business Strategy.

EHS Life Flight 2020 - NC1_8735

Colin Flynn

Senior Manager, EHS LifeFlight

Colin Flynn is the senior manager of EHS LifeFlight and has been in this role since 2018. Under his portfolio, he is responsible for both the Critical Care and Air Medical Transport programs. Prior to this, he served as program manager and operations supervisor, having been with the LifeFlight Program since 2009.

A paramedic since 1997, Colin has worked in Newfoundland and the Western and Northern regions of Nova Scotia, with experience in both Ground Operations and Medical Communications leadership. Colin is the recipient of the EHS Long Service Award, the Queens Jubilee Award and the Exemplary Service Medal.